唐风演出、手作体验沉浸式花灯游变身文旅消费新热点

\u003cdiv class=\"rich_media_content\"\u003e\u003cdiv class=\"cms-cke-widget-quote-normal-1 cms-cke-widget-quote-tpl cms-cke-widget-quote-wrapper cms-cke-widget-tpl\" data-key=\"quote-normal-1\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; justify-content: center; margin-bottom: 28px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-quote-container\" style=\"border-bottom: 1px solid #ecedee; padding: 17px 0; position: relative; width: 100%\"\u003e\n\u003cdiv class=\"line\" style=\"background-color: #ecedee; height: 1px; position: absolute; right: 0; top: 0px; width: calc(100% - 32px)\"\u003e \u003c/div\u003e\n\u003csection class=\"cms-cke-widget-quote-icon\" style=\"background-image: url(https://inews.gtimg.com/om_bt/O5DcMG0bzC_orI-Z-S48S-WcsOJG8zzDaQ_K_Y8YdDaZEAA/0); background-position: center; background-repeat: no-repeat; background-size: cover; display: inline-block; height: 16px; left: 0; position: absolute; top: -8px; width: 24px\"\u003e \u003c/section\u003e\n\u003cdiv class=\"cms-cke-widget-quote-content\" style=\"color: #212228; line-height: 30px; width: 100%\"\u003e\n\u003cp\u003e元宵将至，有些公园准备了“手提灯制作”体验项目，让大家提着亲手制作的灯盏在灯海里穿梭，自己也成了风景的一部分；还有一些灯会将3D浮雕、AI互动等科技元素融入灯盏，让传统民俗演艺焕发新的生机，也吸引着不少外地游客在赏灯之余驻足停留，深度感受当地的魅力。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e在河南开封，龙亭景区大宋上元灯会创新还原千年绝艺\u003c!--VERTICAL_CARD_BEGIN_0--\u003e鳌山灯\u003c!--VERTICAL_CARD_END_0--\u003e，以《东京梦华录》记载为蓝本，用竹木结架为山形张灯万盏，再现北宋宫廷盛景。\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e而清明上河园景区则复刻宋、元、明、清古画中的灯笼，打造灯笼长廊，设计师还将马元素与\u003c!--VERTICAL_CARD_BEGIN_1--\u003e箜篌\u003c!--VERTICAL_CARD_END_1--\u003e、吉祥纹样结合，融入声光电技术。\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e科技赋能让灯彩更具“潮味”，成为吸引年轻群体的关键。西安城墙灯会将\u003c!--VERTICAL_CARD_BEGIN_2--\u003e三彩腾空马\u003c!--VERTICAL_CARD_END_2--\u003e、\u003c!--VERTICAL_CARD_BEGIN_3--\u003e昭陵六骏\u003c!--VERTICAL_CARD_END_3--\u003e等50余件国宝级文物以1:1花灯造型复刻，配合光影投影秀，让游客与千年文物开启“光影对话”。\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e广西南宁邕州古城水街灯会，将\u003c!--VERTICAL_CARD_BEGIN_4--\u003e壮锦\u003c!--VERTICAL_CARD_END_4--\u003e元素融入20余组马年主题灯组，由非遗匠人以丝扎、绑绘等古法手工扎制，同时融入AR互动、数字光影技术，游客扫码即可触发光影特效，让静态花灯“活”起来。\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e山西大同古城灯会则采用3D浮雕、瓷器技艺捆扎等手法，将\u003c!--VERTICAL_CARD_BEGIN_5--\u003e广灵剪纸\u003c!--VERTICAL_CARD_END_5--\u003e等本土民俗融入46组主题彩灯，实现7.24公里古城墙全域点亮。\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e灯会场景的升级，让游客从“走马观花”变为“深度沉浸”，\u003cspan class=\"color-00269a\" data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e各地灯会不再局限于灯光观赏，而是融入民俗演艺、非遗手作、特色美食、互动体验等多种业态，拉长游客停留时间，激活全链条消费。\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e西安城墙灯会将非遗展演与消费业态深度融合，70余场唐风演出、皮影雕刻、木版年画拓印等非遗体验，搭配特色美食、文创市集。本届灯会还重磅引入了\u003c!--VERTICAL_CARD_BEGIN_6--\u003e合阳提线木偶戏\u003c!--VERTICAL_CARD_END_6--\u003e，同时结合AI外骨骼XR，MR沉浸互动等科技项目，以传统与数字科技双向赋能用场景化体验化互动化来带动消费升级。\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e在山东淄博，花灯会打造88个大型灯组，将齐文化、聊斋文化融入其中，还推出三大剧场，让花灯成为舞台背景，游客可与NPC实时互动，同时齐文化主题美食区、文创市集同步开放，许多游客赶早前来观赏。\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e安徽黄山唐模村则以\u003c!--VERTICAL_CARD_BEGIN_7--\u003e徽州鱼灯\u003c!--VERTICAL_CARD_END_7--\u003e为核心，打造主题夜游，全运会同款巨型鳌鱼灯组与打铁花、黄梅戏、天仙配折子戏相融，五福NPC巡游赐福，让游客在粉墙黛瓦间感受徽派非遗魅力。\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e游客的沉浸式体验，直接带动文旅消费的全面升级，近年来，\u003cspan class=\"color-00269a\" data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e各地灯会不仅带火了门票、餐饮、住宿等基础消费，更催生了汉服妆造、非遗文创、\u003c/strong\u003e\u003c/span\u003e\u003cspan class=\"color-00269a\" data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e旅\u003c/strong\u003e\u003c/span\u003e\u003cspan class=\"color-00269a\" data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e拍、手作体验等新型消费业态，形成全链条消费模式。\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e今年大同古城灯会期间，汉服租赁、旅拍店铺预约订单不断，特色餐饮、民宿预订一房难求。开封清明上河园景区通过丰富NPC互动、非遗体验等业态，极大延长游客入园时长，拓展消费链条。\u003c/p\u003e\n\u003cp class=\"text_align-left\" data-source=\"cke\"\u003e元宵灯会的蜕变，正是中国传统文化与现代文旅经济深度融合的缩影。当古老的非遗技艺遇上创新的表达形式，当传统的民俗活动融入多元的消费场景，不仅更有年味，更让传统文化成为进一步激活文旅经济发展的新动能。\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\n\n\n\n\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content 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唐风演出、手作体验 沉浸式花灯游变身文旅消费新热点

唐风演出、手作体验 沉浸式花灯游变身文旅消费新热点

唐风演出、手作体验沉浸式花灯游变身文旅消费新热点

唐风演出、手作体验沉浸式花灯游变身文旅消费新热点